AdsBender Blog
Ad formats and pricing, explained
Practical guides for choosing between ad formats and pricing models, and for running ad zones without hurting site performance.
Publishers6 min read
How to Add an Ad Zone Without Hurting Core Web Vitals
Monetization and page performance don’t have to trade off against each other. A checklist for adding an ad zone without tanking LCP, CLS, or INP.
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Ad Formats5 min read
In-Page Push vs. Browser Push: What Changed
Browser push notifications used to be a reliable ad channel. Platform opt-in changes shifted that — here’s what In-Page Push does differently.
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Ad Formats5 min read
Popunder vs. Interstitial: Which Converts Better for Your Vertical
Both formats claim the whole screen — eventually. Here’s how their timing differences change which verticals and offers each one fits best.
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Pricing6 min read
CPA vs. CPC vs. CPM: A Decision Framework
A practical way to choose between CPA, CPC, and CPM pricing based on how much you know about your offer — not just which one sounds cheapest.
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